By Mylan Cellular
April 26, 2013
Samsung on Friday released the latest version of its
flagship Galaxy smartphone, as it announced record first-quarter profits driven
by surging sales growth in its mobile division.
flagship Galaxy smartphone, as it announced record first-quarter profits driven
by surging sales growth in its mobile division.
A South Korean customer holds Samsung's flagship Galaxy S4 smartphone in Seoul
on April 26, 2013. Samsung has released the latest version of its
flagship Galaxy smartphone, as it announced record first quarter profits driven
by surging sales growth in its mobile division.
on April 26, 2013. Samsung has released the latest version of its
flagship Galaxy smartphone, as it announced record first quarter profits driven
by surging sales growth in its mobile division.
The Galaxy S4 Galaxy S4, armed with eye motion control technology that pauses a video
when the user looks away, comes with a faster chip and is thinner and lighter
than the previous S3 model.
when the user looks away, comes with a faster chip and is thinner and lighter
than the previous S3 model.
Unveiled last month at New York's Radio City Music Hall, the touchscreen
device hit South Korean stores on Friday ahead of a global roll-out over the
weekend.
device hit South Korean stores on Friday ahead of a global roll-out over the
weekend.
Samsung said unexpectedly high demand for the new model was behind shipping
issues that resulted in the postponement of its scheduled sales release in the
US market.
issues that resulted in the postponement of its scheduled sales release in the
US market.
After years of following and refining the iPhone's pioneering innovations --
a strategy that resulted in bitter patent battles -- Samsung has dethroned
arch-rival Apple as the world's top smartphone maker.
a strategy that resulted in bitter patent battles -- Samsung has dethroned
arch-rival Apple as the world's top smartphone maker.
But mixed reviews for the Galaxy S4 reviews for the Galaxy S4 reflect the increased pressure that comes
with that title for Samsung to shed its copycat label and show it can match
Apple's creative clout.
with that title for Samsung to shed its copycat label and show it can match
Apple's creative clout.
"Samsung has entered territory that it hasn't been in before, and sales of
the S4 will show if it can sustain its newfound status in the market," James
Song, analyst at KDB Daewoo Securities, told AFP.
the S4 will show if it can sustain its newfound status in the market," James
Song, analyst at KDB Daewoo Securities, told AFP.
The release of the S4 came as Samsung announced a 41.6 percent year-on-year
surge in net profit to a record 7.15 trillion won ($6.4 billion) in the first
quarter of 2013.
surge in net profit to a record 7.15 trillion won ($6.4 billion) in the first
quarter of 2013.
Operating profit stood at 8.8 trillion won, of which the IT and Mobile
Communications division accounted for 6.51 trillion won, with sales of 32.82
trillion won in the three months to March.
Communications division accounted for 6.51 trillion won, with sales of 32.82
trillion won in the three months to March.
Samsung Electronics share price closed down 0.54 percent Friday at 1,486,000
won.
won.
The general critical consensus on the new S4 model is that it lacks the "wow"
factor to really set it apart from its market rivals.
factor to really set it apart from its market rivals.
"Make no mistake about it, the Galaxy S4 is a great phone, and easily one of
the best you can buy right now," said Business Insider.
the best you can buy right now," said Business Insider.
"But is it the best phone? No. You're still much better off with the iPhone
5, or the HTC One if you like Android," the technology news website said.
5, or the HTC One if you like Android," the technology news website said.
While there was general praise for the S4's performance, especially its
screen and camera resolution, reviewers suggested Samsung had largely played it
safe in terms of innovation and design.
screen and camera resolution, reviewers suggested Samsung had largely played it
safe in terms of innovation and design.
"The S4 is still made of plastic -- lightweight and grippy, but not as classy
as the iPhone's glass or the HTC One's metal," the New York Times said.
as the iPhone's glass or the HTC One's metal," the New York Times said.
"All told, nobody at the office will notice that you've bought the latest and
greatest," the newspaper said.
greatest," the newspaper said.
But business was brisk at Samsung's flagship retail store in Seoul's upscale
Gangnam district where the S4 was selling for 890,000 won ($800).
Gangnam district where the S4 was selling for 890,000 won ($800).
Housewife Hwang Hee-Sun, buying her first Samsung phone, said she had been
attracted by the S4's eye motion and air touch controls, which enable users to
accept calls or browse the web with a hand gesture near the screen.
attracted by the S4's eye motion and air touch controls, which enable users to
accept calls or browse the web with a hand gesture near the screen.
"When you have a young child climbing all over you, it should make things a
lot easier. And it's very light," said the 30-year-old who also cited the new
model's humidity sensor as a useful childcare device.
lot easier. And it's very light," said the 30-year-old who also cited the new
model's humidity sensor as a useful childcare device.
College student Kim Yu-Ri was upgrading from a Galaxy S2 she bought more than
two years ago.
two years ago.
"I don't know that it's that different from the S3, but it's a big upgrade
from my old one, and I want to stick with an Android phone," Kim said.
from my old one, and I want to stick with an Android phone," Kim said.
An estimated 60 million units of the Galaxy S3 have been sold globally since
its release last May, while the first and second editions racked up sales of 25
million and 40 million respectively.
its release last May, while the first and second editions racked up sales of 25
million and 40 million respectively.
In its earnings statement Friday, Samsung said "sound sales" of the S3
smartphone had aided profit margins, but cautioned that second quarter global
demand was "forecast to dampen".
smartphone had aided profit margins, but cautioned that second quarter global
demand was "forecast to dampen".
"We may experience stiffer competition in the mobile business due to
expansion of the mid- to low-end smartphone market," said Senior Vice President
Robert Yi.
expansion of the mid- to low-end smartphone market," said Senior Vice President
Robert Yi.
Apple, which reported Tuesday that its quarterly profit had dipped for the
first time in nearly a decade, still commands a profit margin double that of
Samsung due to its focus on high-end buyers.
first time in nearly a decade, still commands a profit margin double that of
Samsung due to its focus on high-end buyers.
Samsung, by contrast, has built its smartphone business on a shotgun
marketing approach that involves a wide range of low- to high-end products and
which is now being challenged by cheaper Chinese rivals.
marketing approach that involves a wide range of low- to high-end products and
which is now being challenged by cheaper Chinese rivals.
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