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Wednesday, May 22, 2013

best new cell phone-Xbox One moves Microsoft closer to being at

best new cell phone-Xbox One moves Microsoft closer to being at
the center of consumer computing.

The next-generation gaming console from the software giant is about much more than gaming. It should help Microsoft realize its vision of being at the center of consumer computing.

by Mylan Cellular May 22, 2013

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Microsoft's Don Mattrick at the unveiling of the new Xbox One video game console at the software giant's Redmond, Wash., campus.

REDMOND, Wash. -- Perhaps the most telling detail of Microsoft's media event to unveil the new Xbox One was the fact that the company didn't even get around to talking about gaming until halfway through the presentation.

It's hard to overstate the significance of that. Microsoft sees the Xbox One, more than any other version of the Xbox, as a device for everyone, not just hardcore gamers. There's no doubt Microsoft was pushing into that direction, even with the original Xbox that debuted in 2001.

But Microsoft's focus during the Xbox One event demonstrates the company's bid to secure a digital hub in living rooms from which consumers will use all sorts of other Microsoft technologies. It's the centerpiece of Microsoft consumer devices and services strategy.

When Don Mattrick, the president of Microsoft's Interactive Entertainment Business group, took the stage today, he talked first about the company's efforts to "harmonize" the living room, where technology remains "fragmented." Those are the marching orders for the Xbox One.

"Team Xbox is on a new mission," Mattrick said, adding that the console is the "ultimate all-in-one-home entertainment system."

The entertainment group's chief marketing officer, , put the Xbox One through its paces, demonstrating just about everything but its gaming capability. While he noted that the company would go into more detail on games at next month's E3 gaming convention in Los Angeles, his focus on TV viewing, video conferencing, and music listening are key to understanding the strategic significance of Xbox One.

"What if a single device could provide all your entertainment?" Mehdi asked. "What if it was always ready and connected?"

With voice-recognition technology developed by Microsoft's research group, Mehdi turned on the console with the words, "Xbox on." He quickly navigated to viewing "The Price is Right" by saying, "Watch TV." To hear music, he said, "Go to music." The Xbox One snapped from entertainment experience to another in a flash.

The non-gaming demo didn't stop there. Internet Explorer is baked in to let users surf the Web. The Net is weaved into Xbox apps so that fantasy sports fans can watch a football game, for example, and watch how their fantasy team is doing in real time, with their scores updated the instant a player runs for a touchdown or kicks a field goal.

Mehdi showed off integration with Microsoft's Skype video conferencing technology, which Microsoft acquired two years ago, too. Xbox One users will be able to have video calls with Skype right from their sofa.

We take a first look at the Xbox One (pictures)

To enable Skype and all sorts of other voice and gesture commands, critical for the non-gaming applications, Microsoft is requiring its Kinect controller for every Xbox One.

"The all new Kinect is now an essential and integrated part of the platform," according to an FAQ Microsoft posted regarding the Xbox One. "By having it as a consistent part of every Xbox One, game and entertainment creators can build experiences that assume the availability of voice, gesture and natural sensing, leading to unrivaled ease of use, premium experiences and interactivity for you."

The new Kinect, which comes with every Xbox One, has been completely redesigned. Its field of view is some 60 percent larger. That allows as many as six people to fit into the field of view, rather than the two allowed by the current Kinect. What's more, it works better in smaller rooms because people can be closer and still fit in the frame.

Microsoft eventually did get around to talking about games at the Xbox One debut. An EA executive trumpeted new sports titles, and an Activision boss gave a demo of its upcoming Call of Duty: Ghosts. More gaming titles certainly will come. But make no mistake, gaming for the Xbox One is only part of the strategy. Microsoft wants this next Xbox to be core of consumers' entertainment world.

Xbox One: Say goodbye to the TV remote

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Tuesday, May 14, 2013

Cell Phones Cheap-Apple vs. Google vs. Microsoft: One Platform Will Not Rule Them All

Apple vs. Google vs. Microsoft: One Platform Will Not Rule Them All-Cell Phones Cheap-

By Mylan Cellular
May 14, 20137

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There are narratives circling the technology business that are carrying out their welcome. the first one, and also the one wherever I would like additional intelligent voices would prevail, is that the narrative that there will solely be one winner during this business. particularly that for Google’s scheme to win, Microsoft and Apple should fail. Or that for Microsoft’s scheme to win, Apple and Google have to be compelled to lose. And in fact for Apple to win, Google and Microsoft have to be compelled to lose.

Perhaps this narrative is best encapsulated in the latest Nokia Lumia smartphone TV ad, which showcases the apparent epic battle between iPhone and Android users. As funny as the commercial is, average consumers — the ones that make up the target market — really don’t care which phone you or I use. Last year I wrote a column on that very subject called I Chose the iPhone, You Chose Android — So What?

As far as I can tell, these narratives are rooted in not only a limited view of the technology industry’s history, but also in a very short-sighted one. It seems as though since Microsoft’s Windows platform dominated much of computing for several decades, it must mean it’s inevitable that this domination repeat itself. It seems the expectation from many is that we are simply waiting to see which platform wins. More specifically, which platform will dominate computing market share the way Microsoft did in the past. Let me explain why this is not going to happen.

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The reason I say the “one platform to rule them all” narrative is deeply flawed is because when Microsoft dominated computing, the market was very small from a global standpoint. The market for PCs back then was tiny compared to today’s market for smartphones, for example. Small markets favor fewer players who typically dominate the segment.
The global consumer market for technology is massive. Massive global consumer markets can sustain many players, competing for segments of markets, and all making money.

Look at how many automobile companies the global consumer market can sustain. Look at how many clothing companies, types of aspirin, types of cereal, etc., the market can sustain. Believing that for Google to win Apple has to lose – or vice-versa – is like believing that for Pepsi to win, Coca-Cola has to lose; for Burger King to win, McDonald’s has to lose; for BMW to win, Mercedes-Benz has to lose. We all know how silly that sounds — and that’s the point.

Interestingly, even though a few major conglomerates own many of the underlying products that make up the variety I mention, each product’s success often transcends the company itself but is wrapped into a larger experience. This larger experience is bound to something central that’s key to that company’s sustainability in the global consumer market: its brand.

Now, if we must get into a discussion about who has the best chance to win or lose, I would argue that it’s not the platform we should be looking at, it’s the brand.

Brands Rule the World

When you look at the global consumer market, you simply will not find a company succeeding and competing on the basis of a product which does not have a strong brand. A strong brand stands out. It is recognizable. It leads to continually high customer satisfaction, loyalty and trust. A strong brand continually re-creates an enjoyable and memorable experience for its customers.

When a company builds a brand that the global consumer market considers valuable, it puts itself in a lasting position. Nike, BMW, Mercedes-Benz, Coke, Pepsi, McDonald’s, etc., are not in danger of going out of business anytime soon. To predict their demise is as ridiculous as predicting the demise of the strong global consumer brands in the technology industry. Of course, not all brands survive. We have countless examples of mismanaged companies, who lacked the foresight to disrupt themselves and invest in the future. But the time it takes for a brand to unravel is much longer than it is for a company without a strong brand.

A strong brand is not just sustainable, it is also versatile. Brands compete well in their own markets but a strong brand also allows a company the ability to compete in new markets with new products. A strong brand is one of the strongest, most defensible assets any company has. It is one of the foundational things that often gets overlooked in many analyses.

It’s time to re-think the importance of winners and losers in the technology industry. It’s time to take a more holistic look at who is well positioned to still exist in 20, 30, 50 or even 100 years. Products come and go, but brands have the best chance at standing the test of time.

Bajarin is a principal at Creative Strategies Inc., a technology-industry analysis and market-intelligence firm in Silicon Valley. He contributes to the Big Picture opinion column that appears here every week.

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Discount Cellular Phone-Some Reservations regarding Samsung’s 5G Speed ‘Breakthrough’

Some Reservations regarding Samsung’s 5G Speed ‘Breakthrough’-Discount Cellular Phone

By Mylan Cellular May 14, 2013

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Like a shop owner anticipating Christmas in July, Samsung Electronics is this morning touting new technology it claims will allow it to usher the world into the 5G era by 2020. If you can stand to wait seven years, the company’s talking about core “adaptive array transceiver” technology that delivers so-called fifth generation speeds “up to several hundred times faster” than today’s 4G networks.

What’s that translate to in download speeds? Up to “several tens of Gbps per base station,” says Samsung, adding that this could allow users to sling around vast data files and ultra-HD movies “practically without limitation.” (In other words, Shazam!)

The new technology reportedly solves limitations with millimeter-wave bands (operating at high frequencies) transmitting data over long distances due to atmospheric attenuation. (I don’t pretend to understand the atmospheric physics, but it involves, among other things, radio signals and the resonance of oxygen molecules, as well as “rain fade,” where radio signals are absorbed by ice, rain and snow.) Samsung says it’s been able to successfully work around this by using 64 antenna elements transmitting data at 1.056GBps at a frequency of 28GHz for up to 2 kilometers (a little over a mile).

All well and good, but before we get all rapturous about downloading ultra-HD content in a blink, let’s revisit an arguably bigger problem we haven’t solved still, today — a problem higher speeds will only exacerbate.

Imagine you’re zipping down the Interstate, and say the speed limit’s 80 m.p.h., but you’re — did I say zipping? — actually creeping along at half that because, you know, two lanes and rush hour — a real bumper-to-bumper slog. That’s what my smartphone’s data connection sometimes feels like living in a college town, say on (football) game day, during any of the city’s big summer festivals or, you know, when school’s in primetime session seven months a year.

The trouble’s not that my 4G smartphone or tablet connection isn’t fast enough (in theory) to instantly stream high quality videos and music — even a 3G connection’s capable of competently handling services like Netflix or Spotify, after all — it’s that these connections often live down to worst-case expectations because the towers are simply overcrowded.

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The reason cell service providers are putting the kibosh on unlimited data plans (and raising usage costs for their real bugaboo, data tethering) has as much to do with crowd control as scraping a little extra from our purses. It goes without saying, but I’ll say it anyway: The faster you make mobile communication technology, the more likely people are to use it and the more likely the network’s going to choke.

When it’s not choking, there’s the data threshold question: A few weeks ago, someone I know sent me a short link to a video. I was at a park on my smartphone and clicked the link expecting YouTube to appear. Instead, the browser clocked for a few seconds, then stopped. I tried the link again, got the same thing and gave up. A short time later, my phone started popping text alerts: first that I’d exceeded 50% data usage, then 75%, then 90%. I panicked and reset the phone, called my carrier to investigate, then realized what must have happened: the person sending that email was linking to an actual mongo-sized video file, but since it was in a format my smartphone didn’t recognize, the download process happened in the background. By clicking that link, I’d initiated a multi-gigabyte data burn, thus wiping out most of my family plan’s monthly allotment in well under an hour (as well as clogging up my phone’s remaining free local space).

Accidents happen, shame on me, and lesson learned, but you get the point: not only did the phone fail to indicate it was downloading something, but my lightning fast 4G connection turned a molehill into a mountain in no time flat — a mistake that, had I not reset the phone and terminated the background download, might have cost real money (to say nothing of my ability to use the phone’s data capabilities until the monthly cycle reset).

As long as we have data thresholds that trigger financial penalties, as long as towers are congested by increasing numbers of data users accessing ever larger files and data streams, and as long as we’re trying to do all that on devices with paltry local storage, it won’t matter how fast the motor goes. I wish we’d hear less from companies like Samsung about how magical things are going to be in six or seven years, and more about how they’re working to solve data capacity issues and prohibitive usage thresholds today. I’d happily trip along at 3G speeds through 2020 and beyond if they were dependably 3G, all the time, and let me work — phone, tablet, laptop, whatever — without worrying about usage penalties.

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Wednesday, May 22, 2013